U Series of Poker – A Global Poker Experience

Project Overview

Our partnership with the U Series of Poker was an incredible journey into the heart of international poker. Hosted across dynamic Asian locations like Vietnam and Taiwan, this prestigious series was the perfect stage for us to showcase the excitement, diversity, and community spirit of global poker.

Client

USOP

Industries

Poker

Scope of work

Promotional videos

Content strategy

Audience engagement

Video editing

About USOP

The U Series of Poker is a premier international poker tournament that attracts players from all walks of life, from rising stars to seasoned professionals. Its mission is to unite the global poker community while highlighting the unique charm of its host locations.

The Challenge

The U Series of Poker faces the challenge of expanding its influence beyond its current regional stronghold. While it has successfully attracted audiences within a few Asian countries, its social media engagement, though steady, lacks robust player interaction. Moreover, despite regional recognition, the brand has yet to make a significant impact on the global poker stage, limiting its potential to connect with a wider international audience.

Your story, our process, Unforgettable results

Discovering

We partnered with the U Series of Poker team to deeply understand their vision and the unique appeal of their tournaments. Together, we mapped out key goals for content and audience engagement.

Planning

Our team developed a media strategy tailored for global audiences, including multilingual livestreams, player-focused content, and captivating highlight reels.

Implementation

On-site, we captured dynamic tournament moments and personal player stories. Real-time editing ensured content was distributed promptly, maximizing impact across social and streaming platforms.

Delivering

We rolled out polished videos, engaging player profiles, and live event coverage that resonated with fans worldwide, growing the U Series of Poker's reach and reputation.

Every project is a brick in the foundation of excellence

High-fiving progress, one fun project at a time

Reached over 1 million views across YouTube and Facebook, with audiences from 20+ countries tuning in.

Social media engagement doubled, with a 30% increase in comments and shares on player stories and event updates.

Registration numbers for tournaments rose by 25%, driven by effective content promotion.

Positioned as a top-tier poker series internationally, with glowing feedback from players and fans alike.

1M+

Video views

30%

Social reach increased

“Your team truly captured our vision for an international poker event. The media coverage was outstanding—seamlessly blending local charm with global appeal. We’re excited to work with you again.”

Alex Wong

@COO at USOP

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media@zone68.vn